The algorithm of search engines like Google has always had user experience at the front of its digital mind to some degree. However, as the internet develops and adapts to the habits of the average user, the experience that users have has become a lot more important than ever before.
With 60.28% of all web traffic coming from mobile devices, ensuring mobile responsiveness is just one of the ways that you can improve user experience. This is a significant increase from the 50% reported in 2017 and is set to continue growing.
In this article, we’ll look at the benefits of having better UX for your retail brand and how to optimize it for your channels online in 2023.
The Benefits of Better UX For Retail Brands
Google’s Page Experience is a good way of helping to understand your user’s experience when it comes to your site. These core web vitals are important to know what you’re doing right and what you might not be doing so well with.
What is the value of user experience?
There are many benefits for a better user experience for retail brands in particular. After all, it’s typically a customer-facing experience but how does that translate online?
Helps retain your existing customers.
Retaining your existing customers can save you a lot of hassle with having to replace them with new ones. With a better user experience, you’ve got a better chance of them returning again and again because they know their expectations will be met.
We’ve seen plenty of advancements with machine learning to improve customer experience which makes it even easier for brands to enhance the user experience.
Improves customer acquisition.
For attracting new customers, first impressions count. With good user experience in place, you’re going to help nurture those leads that come onto your site, full of inquisitiveness.
Betters Your Consumer Engagement
Customer engagement improves when they have something visually appealing to look at and navigate. Your website’s performance can directly benefit your consumer’s engagement on the site and with your brand in general.
10 UX Conversion Rate Optimization Stats 2023 For Retailers to Know About
What are some user experience statistics in 2023 that retailers need to know about? Well, here are 10 that we feel are important to be aware of this year.
- The average conversion rate is 2.35%.
- The conversion rate on smartphones and mobile devices is 2% while on computers is 3%.
- 5 users are enough to identify 85% of your site’s problems.
- After reaching a website through a referral,36% of visitors will click on the company logo to go to the homepage.
- Only 55% of companies perform UX testing.
- You can increase conversion rates by 138% by adding video content to websites.
- 90% of mobile device users will continue shopping if they experience a great website.
- 88% of online shoppers will avoid a website after a bad experience.
- Slow-loading websites cost $2.6 billion in losses every year.
- Good UX design can increase conversions by 400%.
Tips For Optimizing UX
How can you successfully optimize UX and when it comes to improving the experience of the user, what can we expect from the future of UX?
Make your site simple and easy to navigate.
Keep your site simple. When it comes to navigation, the site should be easy to operate, even for those not used to shopping online. When you maintain basic functionality on your site, it helps improve the experience for every one of your users online.
Fix 404 errors.
404 errors are always met with a disappointing sign and a rolling of the eyes. If this is the user’s first page that they land on, then you won’t be providing the best user experience. Make sure you maintain this part of your website whenever it happens.
Improve load time.
Improving load time is essential because it’s important that the site loads in enough time for the user to engage with the site. Anything longer than a few seconds is going to have them clicking off.
5 Proven UX Strategies to Boost Your Conversion Rate
Let’s dive into our top 5 UX tips and tricks to help you create an online strategy that improves user experience, increases customer engagement, and sees your leads multiply.
1. Provide multiple forms of social proof
Human psychology is the foundation of conversions and UX, so what better place to start than with a strong customer satisfaction report? Different and relevant social testimonials will make your customer trust your product or service.
Humans tend to like the idea of herds – and the numbers show it. The average person reads at least 10 online reviews before making a purchase, and 57% of customers will buy or use a professional service if it has at least a 4-star rating. Social proof is important for high conversion rates. It’s reliable, informative, and cheap (or free!).
2. Run a user experience test
When it comes to creating a website or preparing for a website redesign, try to start with a sitemap and information management program, as well as mapping out your site, before any prototyping.
3. Use a dedicated landing page for advertising
Although 77% of landing pages for high-quality ads are homepages, however, the logic of “saving time” can result in low traffic and conversion rates. The issue with using a homepage as a landing page for your ads is that all traffic will be directed to the same place.
This means that the nuances of each customer’s focus (i.e., pain or desire) are lost in the group. It also puts the responsibility of choosing a path on the visitor, leaving many opportunities for them to get lost or just turn back.
4. Create engaging CTAs
Call-to-action buttons are easily one of the most important parts of your website when it comes to securing conversions. Their appearance, copy, and placement are every UX decision that affects conversion.
Did you know that 54% of marketers think that a cluttered website is the biggest obstacle to good UX? Be careful with pop-ups and videos, and make sure the CTA is clear, interactive, and feels like a natural step.
5. Make sure your website is accessible
Website accessibility is important not only to improve conversions but also to meet the different needs of users visiting your website. There are several steps you can take to ensure your website is as responsive as possible, from using the right alt text for images to allowing key navigation.
Make sure the site’s readability is as good as possible and choose a content management system that supports accessibility. You can work with a developer or company to update your website to accessibility standards.
Conclusion
When it comes to your users, they are the key to a strong brand loyalty across all of your channels, whether you operate exclusively online or not. Make sure you’re doing everything to improve the user’s experience when shopping with your business.
This blog post is Last updated on Feb 23rd, 2023.
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